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According to a 2001 Teenage Research Unlimited survey, teenagers spend rather than save 98 percent of their money, a total of $172 billion in 2002. One out of every three teenagers has credit cards and even more have an ATM card.
Facts about marketing to youth
» WEBSITE
The PBS show Merchants of Cool
http://www.pbs.org/wgbh/pages/frontline/shows/cool/ is a documentary on the creators and marketers of popular culture for teenagers. Did you ever wonder how soft drinks, clothing styles, even certain types of music become “cool?” One of the techniques marketers have used is to identify what is “cool” and use that to sell products to teenagers. This is done through focus groups, consultants who study youth trends, and even visiting teens in their homes and conducting in-depth interviews about their likes and dislikes, friends, parents, etc. One of the most compelling questions from the show is whether the youth culture today is defined by youth or the “merchants of cool.” Project C.A.S.H. has this video!
How do kids get so caught up in consumerism?
» WEBSITE
Get the message! Growing up in a commercial culture
» PDF
Is it possible to grow up in a highly commercialized culture and remain independent- minded?
» WEBSITE
Are we “born to buy?”
» WEBSITE
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“The Environmental Protection Agency estimates that the average American produces 4.4 pounds of household trash per day, but the per capita trash output on American college campuses is twice that.”
» WEBSITE
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